How Unsubscribes Work in Reluxity CRM

Reluxity CRM makes it easy to manage unsubscribes while keeping you compliant with major email provider policies like Google and Yahoo. Here’s how we handle it:

✅ Two Types of Unsubscribe Links

1. One-Click Unsubscribe (Email Provider Integration)

• We automatically include the required email headers to support one-click unsubscribe functionality used by providers like Gmail and Yahoo.

• This allows recipients to unsubscribe directly through the “Unsubscribe” link at the top of the email interface (no need to open the email).

• This method is required by major inbox providers and helps ensure your emails stay out of spam folders.

2. Footer Unsubscribe Link (User-Facing)

• Every newsletter or marketing email sent through Reluxity includes an unsubscribe link in the footer.

• When a recipient clicks this link, they’re taken to a branded page where they can:

  • Confirm their unsubscribe

  • (Optionally) Choose a reason for unsubscribing, giving you valuable feedback

• This process complies with standard email marketing regulations like CAN-SPAM and GDPR.

Note: Personal 1-to-1 emails sent from your Reluxity inbox do not include unsubscribe links, as these are considered transactional messages.

⚙️ Want to Customize Your Unsubscribe Page?

You can set up your own branded unsubscribe or preference management page.

Click here to learn how to create a custom unsubscribe page.