Ideas building the future of real estate technology.
Explore ideas, strategies, and perspectives shaping the future of real estate professionals and technology.
Expensive photography and elegant typography can communicate luxury. They cannot compensate for an experience that doesn't feel exceptional.
The real estate website has spent decades attracting attention. Its next role may be far more important: becoming the connected entry point to the agent's entire business.
Better prompts can improve an answer. Persistent context can change what a system understands about an entire business.
Software has adopted a universal visual language for intelligence. But when the same sparkle appears beside basic automation, generated content, recommendations, and truly intelligent systems, the distinction starts to disappear.
Automation follows instructions. Agentic systems work toward outcomes. Understanding the difference changes what we should expect from intelligent software.
Capturing what was said is easy. Understanding what it means, what changed, and what should happen next is the real challenge.
