FOUNDING TEAM

Building The Future Of Real Estate Technology Starts With The Right People.

Behind every technology company is a team of people responsible for turning ideas into reality.

Reluxity was founded by individuals focused on three things: building intelligent technology, creating operational stability, and ensuring every member succeeds.

RELUXITY LEADERSHIP

The People Building RAOS

Troy Robillard - Founder and CEO of Reluxity

Troy Robillard

Founder & Chief Executive Officer

As Founder and CEO, Troy leads Reluxity’s vision, product strategy, and technology development. He oversees artificial intelligence, software architecture, partnerships, and the continued evolution of RAOS — the intelligence layer for modern real estate.

Primary Focus
Vision Product Artificial Intelligence Technology
Pam Winzer - Chief Financial Officer of Reluxity

Pam Winzer

Chief Financial Officer

As CFO, Pam provides financial leadership and operational structure to support Reluxity’s long-term growth. She focuses on building the foundation that allows the company to scale responsibly.

Primary Focus
Finance Operations Growth Foundation
Helen Luo - Vice President of Client Success at Reluxity

Helen Luo

Vice President of Client Success

As Vice President of Client Success, Helen focuses on ensuring every Reluxity member receives the support, guidance, and experience needed to succeed with the platform.

Primary Focus
Member Experience Relationships Success
OUR APPROACH

Great Technology Requires More Than Great Ideas.

Building the future of real estate requires more than software development.

It requires vision to see where the industry is going, discipline to build the foundation, and dedication to the professionals who rely on the platform every day.

01

VISION

Creating the future of intelligent real estate.

02

EXECUTION

Building reliable technology and infrastructure.

03

RELATIONSHIPS

Helping professionals succeed.

A great company is built on more than ideas. It is built on the people who bring those ideas to life.

BUILT WITH PURPOSE

Every Great System Needs The Right Foundation.

RAOS Intelligence Layer

VISION

Troy Robillard

Direction, innovation, and the future of intelligent real estate.

OPERATIONS

Pam Winzer

Structure, stability, and the foundation required to scale.

EXPERIENCE

Helen Luo

Relationships, support, and member success.

Technology without direction fails. Growth without structure fails. Products without customers fail. Together, these create a company built to last.
THE ORIGIN

Reluxity Was Born From A Real Problem.

After experiencing the challenges of modern real estate technology firsthand, Troy recognized a fundamental issue: professionals were forced to manage dozens of disconnected systems that never truly understood their business.

Websites, CRMs, marketing platforms, communication tools, and transaction systems all existed separately — creating more complexity instead of more intelligence.

Reluxity was created to change that.

Before Reluxity

Disconnected tools.
Fragmented information.
Limited understanding.

RAOS

One intelligent operating system connecting technology, relationships, and business intelligence.

The Mission

Build the intelligence layer that helps real estate professionals understand more, act faster, and build stronger businesses.

WHAT WE BELIEVE

The Principles Behind Reluxity

01

Build With Purpose

Technology should solve meaningful problems and create measurable impact.

02

Intelligence Over Complexity

More software does not mean better software. The right intelligence creates clarity.

03

Relationships Matter

Technology should strengthen human connection, not replace it.

04

Long-Term Thinking

Build foundations that last instead of shortcuts that create temporary wins.

The strongest companies are built on more than technology. They are built on principles.

THE FUTURE

This Is Only The Beginning.

Reluxity is building the foundation for a future where real estate professionals have intelligent systems working alongside them.

The next generation of real estate technology starts here.

“Luxury Websites for Real Estate Agents, Crafted for Speed and Excellence.”