Privacy Policy

Last Updated September 14, 2024

Reluxity, Inc. (“Reluxity”, “we”, “our”) provides various website development, hosting, online marketing, and related services to real estate agents and brokers (collectively, “Customers”). This Privacy Policy outlines how we handle personal information collected from: (1) our Customers in connection with our Services, (2) our mobile applications (including Reluxity Copilot) (the “Mobile Apps”), and (3) other individuals through our website and services that link to this Privacy Policy.

1. Applicability

This Privacy Policy does not apply to personal information about our Customers’ clients or end customers. We process such information on behalf of our Customers, as instructed by them, in our role as a service provider. Additionally, our Services are designed for business use and not for personal, family, or household purposes. We treat all personal information covered by this Privacy Policy as pertaining to individuals acting as business representatives.

2. Personal Information We Collect

Information You Provide to Us:

• Business contact information, such as your name, phone number, and email address.
• Communications with us, including inquiries, feedback, and support requests.
• Financial information related to payment transactions, where we store only tokenized data for security.
• Marketing preferences and engagement details.
• Social media interactions from platforms like Instagram, Facebook, Twitter, and LinkedIn.

Information from Reluxity Copilot and Related Services:

• For clients interacting with our Customers through Client-Facing Services, we may collect registration details like name, email, and phone number. This information will be used according to this Privacy Policy and shared with the real estate professional with whom you are engaging.

Automatic Data Collection:

• Device data including operating system, model, browser type, IP address, unique identifiers, and general location.
• Online activity data such as page views, browsing history, and interactions with our communications.

Tools for Automatic Data Collection:

• Cookies: For identifying your browser and storing preferences.
• Local Storage: For storing data outside of your browser.
• Web Beacons: To track access and interactions with our content.

3. How We Use Your Personal Information

To Operate Our Services:

• Provide, operate, and improve our Services.
• Communicate about updates, security alerts, and support.

For Research and Development:

• Analyze and improve our Services and develop new products.

For Marketing and Advertising:

• Direct Marketing: Send promotions via email, phone, and text (opt-out options available).
• Interest-Based Advertising: Use cookies and similar technologies for targeted advertising. For more options, see the “Online Tracking Opt-Out” section.

To Comply with Law and Ensure Safety:

• Respond to legal requests, enforce terms, and protect against fraudulent or harmful activities.

To Create Anonymous Data:

• Transform personal data into anonymous data for analysis and business purposes.

4. Sharing of Your Personal Information

Our Sharing:

• Service Providers: With companies providing support services.
• Advertising Partners: For interest-based advertising.
• Professional Advisors: For legal and financial advice.
• Business Transfers: In case of corporate transactions or bankruptcy.

Your Sharing:

• Other Users: When interacting with our platforms.
• Businesses: Through offers and promotions.

5. Privacy Choices

Access or Update Information: Via account settings.

Opt-Out of Marketing Communications: Follow unsubscribe instructions or contact us at support@reluxity.com.

Privacy Rights: Depending on your location, you may request:

• Information about how we have collected and used your personal information.
• Access to a copy of your personal information.
• Correction of inaccurate or outdated information.
• Deletion of personal information that is no longer necessary.
• Additional rights such as objecting to or restricting our use of your information.

To make a request, please email us at support@reluxity.com. California residents may appoint an “authorized agent” to submit requests on their behalf.

Online Tracking Opt-Out: Options include:

• Blocking cookies in your browser.
• Blocking advertising ID use in mobile settings.
• Using Google Analytics opt-out tools.
• Employing privacy-focused browsers or plugins.
• Using third-party ad network opt-out tools.

Do Not Track: We currently do not respond to “Do Not Track” signals. For more information, visit allaboutdnt.com.

6. Third-Party Services

Our website and services may contain links to third-party websites or services. These links are not endorsements, and we are not responsible for the actions of these third parties.

7. Information Security

We implement technical, organizational, and physical safeguards to protect personal information but cannot guarantee complete security.

8. Children’s Privacy

Our services are not intended for individuals under 18 years of age. We will delete any personal information collected from children under 18 without parental consent.

9. Retention

We retain personal information as necessary to fulfill the purposes for which it was collected, comply with legal requirements, and protect against fraud.

10. Cross-Border Processing of Personal Information

As we are headquartered in the United States, personal information may be processed in the U.S. Appropriate safeguards will be applied for cross-border transfers.

11. Changes to This Privacy Policy

We may update this Privacy Policy and will notify you of significant changes by posting the revised policy on our services.

12. Contact Us

For any questions or concerns, you can reach us by email at support@reluxity.com.