Email Sequences (Drip Campaigns): Automated Follow-Ups That Convert

Email sequences—also known as drip campaigns—allow you to create powerful, automated follow-up workflows that engage your subscribers over time without lifting a finger after setup.

Whether you’re nurturing leads, onboarding clients, or re-engaging past contacts, sequences ensure you deliver the right message at the right time.

🔄 What Are Email Sequences?

An email sequence is a series of emails sent automatically based on timing or subscriber behavior. For example, a new lead might receive:

• Day 1: Welcome email

• Day 3: Product benefits

• Day 5: Testimonial or case study

• Day 7: Special offer

Each step is pre-configured and fires according to the schedule you define.

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🛠 How It Works in Reluxity

Inside your dashboard, navigate to:

Reluxity CRM → Email Sequences

From here you can:

• ✅ Create new sequences

• ✍️ Add and edit steps (emails)

• 👥 Assign subscribers

• 📈 Track performance

• 🗑️ Archive or delete old sequences

Each sequence includes:

• A title

• A status (draft, active, or paused)

• The number of emails

• The number of subscribers assigned

• Creation date and actions

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➕ How to Create a Sequence

1. Click “+ Create Sequence”

2. Enter a title (e.g., “New Buyer Leads”)

3. Choose a status:

   • Draft: Not yet active

   • Active: Running and sending emails

   • Paused: Temporarily halted

You’ll be redirected to a step builder where you can add individual emails with delays (e.g., “Send this email 3 days after previous”).

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📧 Adding Emails to a Sequence

Each step includes:

• A subject line

• An email body

• A delay (when the email should be sent)

• Optional conditions (like only sending if a tag is present)

Steps are flexible—reorder, delete, or update them anytime.

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📊 Monitoring Performance

Each sequence shows:

• How many emails are included

• How many subscribers are currently in the flow

• Historical archives of past sequences and subscribers

You can also view individual campaign subscriber records and their progress.

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🧠 Pro Features

Using the Pro version, you unlock:

• Unlimited sequences

• Priority support

• Advanced reporting

• Automated tagging and segmentation

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🚀 Final Thoughts

Email sequences are the backbone of automated marketing. With Reluxity Sequences, you get a seamless experience baked right into your CRM—with flexibility, visibility, and power.

Create your first sequence today and let the system do the follow-up work for you.