Email Sequences (Drip Campaigns): Automated Follow-Ups That Convert
Email sequences—also known as drip campaigns—allow you to create powerful, automated follow-up workflows that engage your subscribers over time without lifting a finger after setup.
Whether you’re nurturing leads, onboarding clients, or re-engaging past contacts, sequences ensure you deliver the right message at the right time.
🔄 What Are Email Sequences?
An email sequence is a series of emails sent automatically based on timing or subscriber behavior. For example, a new lead might receive:
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Day 1: Welcome email
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Day 3: Product benefits
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Day 5: Testimonial or case study
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Day 7: Special offer
Each step is pre-configured and fires according to the schedule you define.
🛠 How It Works in Reluxity
Inside your dashboard, navigate to:
Reluxity CRM → Email Sequences
From here you can:
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✅ Create new sequences
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✍️ Add and edit steps (emails)
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👥 Assign subscribers
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📈 Track performance
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🗑️ Archive or delete old sequences
Each sequence includes:
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A title
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A status (draft, active, or paused)
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The number of emails
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The number of subscribers assigned
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Creation date and actions
➕ How to Create a Sequence
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Click “+ Create Sequence”
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Enter a title (e.g., “New Buyer Leads”)
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Choose a status:
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Draft
: Not yet active -
Active
: Running and sending emails -
Paused
: Temporarily halted
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You’ll be redirected to a step builder where you can add individual emails with delays (e.g., “Send this email 3 days after previous”).
📧 Adding Emails to a Sequence
Each step includes:
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A subject line
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An email body
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A delay (when the email should be sent)
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Optional conditions (like only sending if a tag is present)
Steps are flexible—reorder, delete, or update them anytime.
📊 Monitoring Performance
Each sequence shows:
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How many emails are included
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How many subscribers are currently in the flow
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Historical archives of past sequences and subscribers
You can also view individual campaign subscriber records and their progress.
🧠 Pro Features
Using the Pro version, you unlock:
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Unlimited sequences
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Priority support
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Advanced reporting
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Automated tagging and segmentation
🚀 Final Thoughts
Email sequences are the backbone of automated marketing. With Reluxity Sequences, you get a seamless experience baked right into your CRM—with flexibility, visibility, and power.
Create your first sequence today and let the system do the follow-up work for you.