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Email Sequences (Drip Campaigns): Automated Follow-Ups That Convert

Email sequences—also known as drip campaigns—allow you to create powerful, automated follow-up workflows that engage your subscribers over time without lifting a finger after setup.

Whether you’re nurturing leads, onboarding clients, or re-engaging past contacts, sequences ensure you deliver the right message at the right time.

🔄 What Are Email Sequences?

An email sequence is a series of emails sent automatically based on timing or subscriber behavior. For example, a new lead might receive:

  • Day 1: Welcome email

  • Day 3: Product benefits

  • Day 5: Testimonial or case study

  • Day 7: Special offer

Each step is pre-configured and fires according to the schedule you define.


🛠 How It Works in Reluxity

Inside your dashboard, navigate to:

Reluxity CRM → Email Sequences

From here you can:

  • ✅ Create new sequences

  • ✍️ Add and edit steps (emails)

  • 👥 Assign subscribers

  • 📈 Track performance

  • 🗑️ Archive or delete old sequences

Each sequence includes:

  • A title

  • A status (draft, active, or paused)

  • The number of emails

  • The number of subscribers assigned

  • Creation date and actions


➕ How to Create a Sequence

  1. Click “+ Create Sequence”

  2. Enter a title (e.g., “New Buyer Leads”)

  3. Choose a status:

    • Draft: Not yet active

    • Active: Running and sending emails

    • Paused: Temporarily halted

You’ll be redirected to a step builder where you can add individual emails with delays (e.g., “Send this email 3 days after previous”).


📧 Adding Emails to a Sequence

Each step includes:

  • A subject line

  • An email body

  • A delay (when the email should be sent)

  • Optional conditions (like only sending if a tag is present)

Steps are flexible—reorder, delete, or update them anytime.


📊 Monitoring Performance

Each sequence shows:

  • How many emails are included

  • How many subscribers are currently in the flow

  • Historical archives of past sequences and subscribers

You can also view individual campaign subscriber records and their progress.


🧠 Pro Features

Using the Pro version, you unlock:

  • Unlimited sequences

  • Priority support

  • Advanced reporting

  • Automated tagging and segmentation


🚀 Final Thoughts

Email sequences are the backbone of automated marketing. With Reluxity Sequences, you get a seamless experience baked right into your CRM—with flexibility, visibility, and power.

Create your first sequence today and let the system do the follow-up work for you.

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