Optimizing images and videos is crucial for ensuring fast load times and a seamless user experience on your real estate website. Here are best practices for image and video sizes, formats, and optimization techniques.

1. Logo and Branding Images

• Main Header and Footer Logo Size:
  • Dimensions: 800×200 pixels
  • Format: Use transparent PNG files for logos to ensure a clean look on any background.

2. Hero Images (Featured Images)

• Dimensions: 1920×1080 pixels
• Optimization Tips:
  • Ensure images are under 200 KB if possible for faster loading.
  • Use JPG format for hero images to balance quality and file size.

3. Video Specifications

• Dimensions: 1920×1080 pixels
• File Size: Compress videos to no larger than 3 MB.
• Duration: Keep videos under 15 seconds for maximum engagement.
• Compression Tool: Use FreeConvert Video Compressor to compress videos efficiently before uploading.

4. Common Image Sizes

• Profile and Bio Photos:
  • Dimensions: 1024×1024 pixels
  • Usage: Ideal for agent bios, secondary images in area content, etc.
• General Image Optimization:
  • Aim for all images to be under 200 KB if possible.
  • Before uploading, optimize images using tools like TinyPNG or ImageOptim.

5. Image Formats

• Preferred Formats:
  • Use JPG for most images to reduce file size while maintaining quality.
  • PNG should generally be reserved for logos or images requiring transparency.

6. Automated Compression

• Automatic Image Compression:
  • Our system automatically compresses all uploaded images to enhance performance without sacrificing quality.

Conclusion

By following these image and video optimization practices, you can significantly improve the loading speed and overall user experience of your Reluxity website. Remember, well-optimized media not only enhances aesthetics but also boosts SEO and engagement, making it an essential part of your online strategy.